Volvo Ocean Race partners with People’s Sport for China
The Volvo Ocean Race will partner with People’s Sport in China to tell the story of the ultimate test in team sport.Founded in 1997, People.cn is a large-scale news platform built by People’s Daily, one of the top ten newspapers in the world. It is also one of the largest comprehensive media sources on the Internet.
People’s Sport is a multimedia sport platform built by People.cn and is also a sports industry service platform integrating race operation, brand marketing and multi-level sports IP management.
For the current Volvo Ocean Race 2017-18, People’s Sport will report updated news of the race and from each team while also making video news highlights available for fans.
“With the Volvo Ocean Race taking a digital first approach to distributing content, having a partnership with People’s Sport will allow us to get the latest, compelling content in front of our Chinese fans in real time,” said Jordi Neves, the Chief Digital Officer of the Volvo Ocean Race.
Since 1973, the Volvo Ocean Race has provided the ultimate test of a team and a human adventure like no other. Over four decades it has kept an almost mythical hold over some of the greatest ever sailors – and the 2017-18 edition will take the teams 45,000 nautical miles around the world, across four oceans, touching six continents and 12 landmark Host Cities.
Seven teams – team AkzoNobel, Dongfeng Race Team, MAPFRE, Vestas 11th Hour Racing, Sun Hung Kai/Scallywag, Turn the Tide on Plastic and Team Brunel will take the start on 22 October from Alicante, Spain.
The race course will take the Volvo Ocean 65 fleet across four oceans, touching six continents and 12 landmark Host Cities including HongKong and Guangzhou of China.
The Chinese Dongfeng Race Team are competing in their second consecutive race, skippered by French skipper Charles Caudrelier and with three Chinese sailors on board. Charles Caudrelier led the team to a third-place finish in their debut in the race three years ago, and this time, their goal is to win.
The Volvo Ocean Race has recently announced partnerships with Tencent and Sina Sport, and this agreement with People’s Sport will enhance the race experience for all Chinese sailing and race fans.