Sina Sports to broadcast Volvo Ocean Race Livestreams, Highlight Shows and Programmes
The Volvo Ocean Race and Sina Sports in China have agreed to a content partnership that will see video and digital coverage from the upcoming Volvo Ocean Race 2017-18 distributed across the Sina Sports platforms.
Along with an 11-part television series that begins in October and runs monthly through July 2018, Sina Sports will also feature weekly race udpates, regular news highlights and streaming of race leg starts, in-port races and leg finishes and arrivals of the fleet into each port stopover.
Sina Sports will access other live updates from the race including live interviews or boat look-ins and will also have instant access to race standings, boat trackers, updated photos and more via Volvo Ocean Race’s digital widgets.Sina Sports are also able to distribute highlights on the popular Weibo platform in China, which will be showing the race’s weekly update.
“Since 2008-09 when the race first stopped in Qingdao, China has been a critical market for the global growth and visibility of the Volvo Ocean Race,” said Chief Digital Officer Jordi Neves. “Over the past decade, that growth has seen a Chinese boat in the fleet, numerous Chinese sailors and several highly successful stopovers in China. Partnering with an outlet like Sina, which commands such a broad reach, will further our efforts to reach new sailing and sports fans in China and across Asia.”
The Chinese Dongfeng Race Team are competing in their second Volvo Ocean Race with French skipper Charles Caudrelier, who led the team, which featured six Chinese sailors, to a third-place finish in the Volvo Ocean Race 2014-15. This edition of the race also features stopovers in Hong Kong and Guangzhou in January and February 2018.